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POLKADOT CLOUD

Brand Guidelines.

This is your source for the assets and guidelines that define the Polkadot Cloud brand. We’ll continue adding new materials and resources, so check back often and follow @TheWeb3Cloud on 𝕏 for the latest updates.

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Last updated July 29, 2025

OFFICIAL LOGO

The Polkadot Cloud logo is the primary visual icon of our identity. The stylized, capitalized first letter form in Unbounded font and cloud symbol should never be edited or compromised.

This and other toolkit assets can be downloaded here.

LOGOMARK

The logomark should only be used alone in places where viewers may know it’s an extension of Polkadot Cloud's identity.

ALTERNATIVE COLOR EXAMPLES

LOGO HERO PALETTE

Wherever possible, the logo should be filled with our preferred pink. In rare cases where we want to make an impact by using a colored background, the logo can be black or white. A pink logo over a light gradient background is preferred in most cases.

The Polkadot symbol inside the cloud shape should match the color of the background, contrasting with the color of the cloud shape.

Wherever possible, the logo should be filled with our preferred pink. When using a colored background that makes the pink hard to see, the logo can be either black or white. A pink logo over a light gradient background is preferred in most cases.

The Polkadot symbol inside the cloud shape should match the color of the background, contrasting with the color of the cloud shape.

ALTERNATIVE COLOR EXAMPLES

POLKADOT CLOUD BADGE

In cases where a pink logo will not be legible over the background, we can use the Polkadot Cloud badge.

Note that this is not our hero logo and is only used when the Polkadot Cloud logo would not be legible on its own.

The white container has a 1 pixel Storm 400 #AEB7CB gray border.

3D LOGO ASSETS

The Polkadot Cloud 3D logo is an evolving visual asset and may be updated over time.

It is currently available as a transparent .png (soon to be a fully animated 3D vector file).

For consistency and timelessness, we recommend using the flat logo version whenever possible.

BRAND COLOR PALETTE

Our color palette is designed to evoke clarity, depth, and a sense of open exploration. Use the primary colors boldly for core brand elements, active links, and call-to-action buttons.

Reserve secondary tones for accents, backgrounds (flat and gradient versions), or moments of delight.

To create your own background gradients similar to what you see on Polkadot.Cloud, combine secondary tones and lower the intensity or opacity to ~50%.

The Polkadot Cloud logo is the primary visual icon of our identity. The stylized, capitalized first letter forms in Unbounded font should never be compromised. This and other toolkit assets can be downloaded here.

Primary Pink

#E6007A

SECONDARY TONES

White

#FFFFFF

Black

#000000

Background Gray

#E6007A

Polkadot Storm 200

#DCE2E9

Polkadot Storm 400

#AEB7CB

Polkadot Storm 700

#6E7391

Polkadot Cyan

#07FFFF

Polkadot Pink

#FF2670

Polkadot Lime

#E4FF07

Polkadot Violet

#7916F3

Download all brand assets.

Get access to Polkadot Cloud logo versions in .svg and transparent .png file formats:

Download assets (.zip)

We’ll continue adding new materials and resources, so check back often and follow @TheWeb3Cloud on 𝕏 for the latest updates.